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Happy that your website traffic is up? You should be! But don’t revel in the Unlike a few years ago, no longer can Instagram be relegated to a “nice-to-have” on a list of priorities for social media marketers. The platform’s gigantic user base — now numbering one billion active users, with 60% of users logging in daily — means any digital marketer understands how important the platform is.

But fitting Instagram into an established content creation schedule and focusing on creating effective and engaging content for Instagram are different things. This is why your marketing should be backed up by data. Regularly creating reports with data from Instagram Insights provides perspective on the most effective types of content to produce, what your audience likes, and what you should be doing better.

Remember: Don’t get carried away! Overcrowding reports with extra information can obscure what you really need to look at. Here’s a guide on the 5 most essential metrics to keep in your Instagram Analytics reports, and a few tips on how to improve them.

Measuring Overall Website Performance

Depending on the type of business and marketing goals, a marketer may have to track different KPIs. The below-mentioned KPIs are tracked by most businesses to assess the overall website performance

1. Follower Count and Growth

This category offers information pertaining to the type of visitors frequenting your website. You can track the following Google Analytics KPIs to know your audience better

  • Number of Visitors indicates the popularity of your website and the loyalty of your visitors. If your website is user-friendly and offers value-adding content, it will enjoy more views and repeat visits
  • Ratio of New vs Returning Visitors is tracked by Google Analytics through cookies. If you have a large number of returning visitors it means that your site is engaging. If you have a considerable number of new visitors versus returning ones, you can safely assume that your online branding and SEO tactics are working well.

2. Reach and Impressions

This category offers information pertaining to the type of visitors frequenting your website. You can track the following Google Analytics KPIs to know your audience better

While they measure different things, both reach and impressions have to do with views on your content. Reach refers to the total number of individuals who have seen your Instagram profile or post. Impressions, on the other hand, refers to the total number of times that particular content was served, regardless of whether the same person viewed it multiple times.

While they measure different things, both reach and impressions have to do with views on your content. Reach refers to the total number of individuals who have seen your Instagram profile or post. Impressions, on the other hand, refers to the total number of times that particular content was served, regardless of whether the same person viewed it multiple times.

This category offers information pertaining to the type of visitors frequenting your website. You can track the following Google Analytics KPIs to know your audience better

  • Number of Visitors indicates the popularity of your website and the loyalty of your visitors. If your website is user-friendly and offers value-adding content, it will enjoy more views and repeat visits
  • Ratio of New vs Returning Visitors is tracked by Google Analytics through cookies. If you have a large number of returning visitors it means that your site is engaging. If you have a considerable number of new visitors versus returning ones, you can safely assume that your online branding and SEO tactics are working well.

While they measure different things, both reach and impressions have to do with views on your content. Reach refers to the total number of individuals who have

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Happy that your website traffic is up? You should be! But don’t revel in the Unlike a few years ago, no longer can Instagram be relegated to a “nice-to-have” on a list of priorities for social media marketers. The platform’s gigantic user base — now numbering one billion active users, with 60% of users logging […]

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Happy that your website traffic is up? You should be! But don’t revel in the Unlike a few years ago, no longer can Instagram be relegated to a “nice-to-have” on a list of priorities for social media marketers. The platform’s gigantic user base — now numbering one billion active users, with 60% of users logging […]