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I’m proud to announce that on behalf of The 20 Media I’ll be speaking at the 80th annual conference of Florida Public Relations Association, to be held in Jacksonville, FL from August 5 to 8.

The conference will bring under one roof marketing and PR professionals as well as academics from around the world to discuss the latest industry trends and best practices in the field of media and online communication.

I’ll be bringing my vast digital marketing experience to the event and speaking on the topic of An SEO Guide to Delivering Value, Traffic and increasing Brand Awareness.

My aim is to inform the learned audience at the conference about how the online marketing landscape is evolving and leading to the fields of SEO and PR, formerly two distinct entities, coming together.

Integrating SEO into PR strategies is the way to go. It will not only help businesses rank higher on search engines but also drive greater traffic to their websites while improving brand awareness.

The talk will drive home the point that now more than ever, PR professionals need to understand and incorporate SEO into their plans to ensure better results for their clients.

I’ll upload a slide deck of the presentation soon after the talk on August 7 (10.15 – 11.15 AM ET) so watch this space to learn first-hand how SEO can be integrated into the PR plan of action to give a booster shot to your online marketing efforts.

Update:

Here’s the slide deck of the presentation –

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