Our work process
1. Kick-off call
- To hit the ground running, we have a kick-off call to learn everything we can about your business, goals, values, and competitive advantages.
- Once we ensure you’re a right fit for us, and us for you, we deep dive into our extensive market research process to learn where your target audiences are, what triggers them to sign up for a course, and who they are most influenced by.
2. Content Strategy
- Based on our kick-off call and extensive market research, we produce a bespoke content marketing strategy meant to send you a steadily growing stream of qualified traffic.
- We ensure that the content strategy closely aligns with your business goals.
3. Content Creation
- We kickstart the campaign by targeting the highest impact items on our list to get the biggest wins we can for your business as fast as possible.
- Getting approval at every stage, but comfortable with taking the initiative, we take your content from concept to publication and every step in between, with as little or as much oversight as best fits your needs.
4. Content Distribution
- We combine our years of outreach expertise with 500+ trust-based relationships established with publications over a decade to secure high-value placements for your content on esteemed educational websites where your target audience hangs out.
5. Content Promotion
- When necessary, we create optimized promotional paid campaigns through platforms such as Outbrain, Taboola, and Facebook Ads to connect your content with targeted audiences that wouldn’t otherwise be reachable.
- Last but not least, we regularly report back with the results we’ve obtained and work in concert with you to optimize and iterate the campaign. This is to make sure the campaign is as successful as possible for your business goals.