How Content Marketing and SEO will boost your sales
  • If high-quality educational yet entertaining content consistently exudes under your business name, people will start viewing your brand as the go-to resource, a learning hub.
  • Students eager to learn will come to your website without you having to run expensive advertisements. This is the inbound approach we follow to produce sublime results — higher traffic, more visibility, and happy students — for our clients.

How we help accelerate growth for EdTech businesses

Make your site search
  • Keyword research and analysis
  • On-page and technical search engine optimization
  • Website audit and content optimization
Strategize and create
quality content
  • Detailed blog posts
  • How-to guides
  • Infographics
  • Interactive linkable assets
  • Case studies
  • eBooks, and whitepapers
  • Checklists and more
Promote the content as
  • Blogger outreach
  • Social media
  • Link building and guest blogging
  • Thought leadership content outreach
  • Course reviews outreach

What you will get

Quality content created and distributed to back your EdTech goals,
resulting in more and more happy-to-pay students.
Lead Generation

With slick landing pages and stellar content, we transform site visitors into curious and engaged leads.

Brand Visibility

We place bespoke branded content on high-authority media platforms and publications to build credibility and thus, brand visibility.

Lead Conversion

By careful segmentation and personalized newsletter campaigns, we convert those signups into paying students.

Student Retention

Keeps your students hooked to your educational platform with exciting content. They’ll keep wanting to come back for more.

Thought Leadership

We create and distribute top-notch content under your brand’s byline which, in turn, builds a solid reputation for your brand and allows you to compete on value instead of the price of a course.

Ever-increasing Growth

We’ll help you generate a steady stream of monthly website traffic and student sign-ups that will continue to thrive even after moving on to new campaigns.

Our work process

1. Kick-off call

  • To hit the ground running, we have a kick-off call to learn everything we can about your business, goals, values, and competitive advantages.
  • Once we ensure you’re a right fit for us, and us for you, we deep dive into our extensive market research process to learn where your target audiences are, what triggers them to sign up for a course, and who they are most influenced by.

2. Content Strategy

  • Based on our kick-off call and extensive market research, we produce a bespoke content marketing strategy meant to send you a steadily growing stream of qualified traffic.
  • We ensure that the content strategy closely aligns with your business goals.

3. Content Creation

  • We kickstart the campaign by targeting the highest impact items on our list to get the biggest wins we can for your business as fast as possible.
  • Getting approval at every stage, but comfortable with taking the initiative, we take your content from concept to publication and every step in between, with as little or as much oversight as best fits your needs.

4. Content Distribution

  • We combine our years of outreach expertise with 500+ trust-based relationships established with publications over a decade to secure high-value placements for your content on esteemed educational websites where your target audience hangs out.

5. Content Promotion

  • When necessary, we create optimized promotional paid campaigns through platforms such as Outbrain, Taboola, and Facebook Ads to connect your content with targeted audiences that wouldn’t otherwise be reachable.
  • Last but not least, we regularly report back with the results we’ve obtained and work in concert with you to optimize and iterate the campaign. This is to make sure the campaign is as successful as possible for your business goals.
our case study

Increased organic traffic by more than 67% through content marketing within just 6 months

View Case Study
what our clients say
  • Their talented team crafted some truly high-quality content along with creative illustrations for Unbxd's email and social campaigns.

    Alloysius Gideon
    Alloysius Gideon,

    Marketing Head (Intl. Markets) – Unbxd Inc.